East Van Jam's Artist Series was launched in 2021 when Natalie Ferrari Morton, owner of the local artisan company, East Van Jam, was inspired to create a series of jams that “celebrates the varied communities that make East Vancouver so dynamic.” Ferrari Morton asked local women artists if they would like to design labels for these jams each reflecting the artist’s own cultural heritage. East Van Jam would give $1 from the sale of each jar to the artist’s charity of choice. Artist Sandeep Johal said yes and she chose EVA BC for the charity she’d like to support.

Sandeep Johal’s labels appear on a jam named Blueberry & Apple spread with rose and cardamom. The jam was created with rosewater, cardamom, and blueberries for a blend that acknowledges the culture of the large community of South Asian blueberry farmers in the Fraser Valley.

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