EAST VAN JAM is the third child of Natalie Ferrari-Morton who lives in East Vancouver with her husband and two boys. She has spent her entire adult life living in Vancouver’s east side and for all those years has been honing and perfecting her jam-making skills and recipes, culminating in high quality, big hustle and flavorful jams. After three years hosting low-sugar canning workshops under the moniker “Homesteading Mamas” with pal Anna Hunter, Natalie was hearing a clear message from her clients: why isn’t a GREAT TASTING low sugar jam alternative available on the market? With experience making, using and feeding her own kids a more healthful alternative, she knew it was time to take the jam scene by storm and EAST VAN JAM was born!
Unlike conventional jams, EAST VAN JAM is made with a 4:1 fruit to sugar ratio. That’s 4 cups of REAL fruit (not juice from concentrate) to only 1 cup of sugar. This means in every jar of jam, there is at least 1 cup of actual fruit. The trade-off is that once you’ve opened a jar, it needs to be consumed faster than conventional jams as it is not saturated with sugar and therefore is more susceptible to mold. But is that a trade-off? Jams and spreads made from fruit at the peak of their harvest (or from fruit frozen at their peak) result in a fresh and intense flavoured preserve tasting of the actual fruit – untainted or masked by the overload of sugar used in traditionally made jams and preserves. And consumed within 2-4 weeks, you can enjoy that freshness rather than further aging in the fridge
Using 95% BC grown fruit, you can trust the main ingredients did not travel far. With a preference for a spread with a smooth consistency and a firm set, East Van Jam batches are blended and set using 100% citrus pectin. With gourmet flavour combinations using only natural inputs such as lemon juice, every jar is filled with goodness you can serve with a clear conscious.
And to be sure, EAST VAN JAM is about enjoying food and having fun! Inspired by the eclectic mix of personalities that make East Vancouver so interesting and vibrant AND the flavourful characteristics of the fruit itself, Natalie teamed up with long-time friend and artist, Scott Bilstad (mothpress), to create original artwork to represent each flavor.
So often relegated to a simple piece of toast, we dare you to explore new ways of using jam to compliment your favourite food experiences. See the recipes page for ideas and please add your thoughts there too!
A perfect indulgence for your crepes or a hostess gift with some attitude, EAST VAN JAM has you covered.
follow along on Instagram under @eastvanjam